Referencias

 "Strategic Management: Concepts and Cases" de Fred R. David y Forest R. David.

David, F. R., & David, F. R. (2016). Strategic Management: Concepts and Cases: Competitiveness and Globalization. Pearson.

"Exploring Corporate Strategy: Text and Cases" de Gerry Johnson, Richard Whittington y Kevan Scholes.

Johnson, G., Whittington, R., & Scholes, K. (2017). Exploring Corporate Strategy: Text and Cases. Pearson.

"Competitive Strategy: Techniques for Analyzing Industries and Competitors" de Michael E. Porter.

Porter, M. E. (2008). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Simon and Schuster.

"Strategic Management: Concepts and Cases" de Michael A. Hitt, R. Duane Ireland y Robert E. Hoskisson.

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic Management: Concepts and Cases: Competitiveness and Globalization. Cengage Learning.

"Strategic Management: Theory and Practice" de John A. Parnell.

Parnell, J. A. (2013). Strategic Management: Theory and Practice. Sage Publications.

"Crafting and Executing Strategy: The Quest for Competitive Advantage" de Arthur A. Thompson Jr., Margaret A. Peteraf, John E. Gamble y A. J. Strickland III.

Thompson Jr, A. A., Peteraf, M. A., Gamble, J. E., & Strickland III, A. J. (2018). Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education.